You are surrounded by top competition around, and you need to make your business counting high all the time. A lot of strategies, techniques and ideas bringing more stress to your work culture. A step which can minimise all these issues to a greater extent would be search engine optimisation for your website. It’s high time to adapt the recreational and dynamic ideas for e-commerce owners. E-commerce is laid on the foundation of various changes hampering the market every time, and so the owners need to be open for the abrupt changes. A lot of research is associated which kills the precious time of the strategy planners, and lot can be gained if the work is assigned to an SEO firm, so sheer focus remains on other departments.
As an ecommerce and SEO specialist, we at SOI, work hard to produce quality results for our clients. We put together a lot of things that can be done before and after an ecommerce website is launched to generate a high sales figure. To achieve a highly user-interactive and flexible site, you undoubtedly need to make it SEO friendly. The features are tremendous and provide high accessibility for a flourishing business. SEO friendly websites is proficient, no matter you are running a small online store or a huge online venture. The specifications possessing by an SEO friendly ecommerce website are:
1. Hosting of domain:
One of the key feature to achieve is a suitable domain which guarantees reliability and moreover is durable,expiry need to be considered as the domain expires in a short span of time are not considered trustworthy.
2. Domain name selection:
a proper domain name is what keeps your website updated in the search engine. A keyword based domain name is considered to be more effective, but a domain name possessing a brand value keeps the website on priority basis in the searches. Earlier keyword based domain name were proved to be vital for ranking but after google’s EMD updates, it is not the case anymore.
3. Importance of Site speed:
every time a visitor landing to your site, must hold a good experience to revisit the site. The site need to be exclusive and most important is the speed the website is processing with. More the time it will take to open, more it kills the time of the valuable customer. So, the site speed is also one feature to attract the visitors.You can easly increase speed of your sites by avoiding lots of images, JavaScript, frame, flash file. You can check your websites speed https://developers.google.com/speed/pagespeed/ through google speed test.
- Improve server response time
- Minimize redirects
- Reduce blocking resources : Inline Small JavaScript, Prefer asynchronous resources, Optimize the order of styles and scripts
- Minimize payload : Serve scaled images, Combine images into CSS sprites, Optimize images, Serve resources from a consistent URL, Minify JavaScript, CSS, HTML
- Minimize delay in page load: Avoid bad requests, Specify a character set
- Other: Defer parsing of JavaScript, Specify a cache validator, Leverage browser caching, Specify a Vary: Accept-Encoding header
4. Meta tags(titles and descriptions)
The tags and titles comprising the content need to hold the visitor’ s eyes, on the basis of its highlights and uniqueness. Meta tags are important for your website as it will raise the searches in the search engine. The ecommerce owners can provide information to the clients online through these meta tags, and it can be included in the <head> of the website.
5. Google webmaster tools authentication:
A confirmation by google itself is also important as it makes the website authenticated and moreover a simple code confirmation by the tool google webmaster can make your site enlisted and detects the errors and malware if any. in your websites and help to resolve that error. Google provide these services free.
By using Google Webmaster tools, you will get a code to confirm your website with Google. These tools help you to find errors and malware in your site and help you solve these errors. Google lets us use this service for free.
6. Google analytics to track:
It is a fact that what soothes our eyes, we tend to stick to that. In order to analyse the website effectiveness this tool is magnificent as it can determine the no. of visitors who has visited the site and same way tracks the report. A complete statistics about the no. of visitors, the page they have gone through and more. The best thing it’s completely non chargeable.
7. Page structures and navigation:
Page structure can affect page optimisation a lot. It includes your language, ease of use, and navigation within your website. Two functions are accomplished by a well laid website structure and website navigation system- improves user operability and enables search engine to show up the site properly.
8. SEO Friendly URLs:
A short and the most relevant URL is the beat URL. A great job is one if a user is able to identify the content of a page with its URL then your work is almost done. A keyword rich URLs are always beneficial to attain better results for the website.
9. Canonicalization:
The web pages can be easily loaded from multiple URLs without generating a duplicate content is called canonicalization. This is one common problem, as there are same content available on the site with different URLs and according to google it is categorised in duplicity. It is essential that an ecommerce website must possess canonicalization, if any page possess same content.
Canonicalization accurately indexes and rank content which can be easily viewed without any issue.
Here are some examples: WWW URLs
https://www.BRTechnosoft.com/
https://www.BRTechnosoft.com/
NON-WWW
https://BRTechnosoft .com/
https://www.BRTechnosoft .com/
10. Social networks:
For ecommerce site holders, it is quintessential to possess social sharing buttons on their websites so that their products can easily be shared among the social circle around. It is highly accessible tool to promote your brand on a social platform.
Therefore, SEO friendly site has more of upbringings to indulge your website with and present a fine structure of your ecommerce firm online. To beat the competition is important and success amongst your rivalries is the key for a flourishing business.
11. Importantce of Robots.txt:
In order to protect some sensitive and important information, it is mandate to use robots.txt to specify the URLs and directories not to share a certain confidential information.
12. Sitemap.xml:
An essential ingredient of any website is sitemap.xml, it is a complete list of pages of your site which provides search engine complete information about the site and content. There are generally two types of sitemap- sitemap.़xml and sitemap.html
13. 301 redirects:
There are n no. of ecommerce websites which goes on adding or deleting the web pages, where 301 redirects takes the users to new web pages. It is one important feature which an ecommerce website must possess to make the user updated each time. It ensures that users do not get disconnected from the cream search.
14. W3c validation:
It is a validator which detects all the malwares and errors a website possess and checks for the markup validity of the website pages. It allows more traffic to your site preventing the hurdles.
15. Heading tag(H1, H2, H3,etc)
The entire structure of the website is based on the heading tags. The information of the entire website is provided by these tags. Every page has some content which is headed by these tags, it makes users to know about the site without going deep into the entire theory. By using these tags, the task of search engines and users become easier.
16. Image alt tag:
The images which are presented to make a website attractive must contain image alt tag with every image, as it becomes easier for the users as well as search engines to identify the image and relate it with the content. So, to eradicate any complexity these small steps and methods calls for great appreciation.
So, if you are in search of a company worthy of your trust for your SEO requirement and apt to your budget, it is the place where your inquiry will be answered with the best in the industry.If you are Looking for B2C Portal SEO and B2B Portal SEO Services with White-hat techniques, Please send us your inquiry at [email protected] .com or call us at ++91-9978082756. We will revert to you within in 24 hours with complete solution.
